Twenty-five years in the making, HUM4NS started as a seed in the head of a thirteen-year-old child. Sitting down in a high school career meeting the boy was asked ‘what he wanted to be when he grew up’. Replying simply, but directly, the boy replied ‘I want to be a teacher’.  

The response from the career advisor was a little unexpected. Bursting into laughter, the advisor, mid-laugh, responded with ‘you’ll never be a teacher, you’re just not academic! (ie. You’re a bit thick!) Stick to something you’re good at… like sport’.  

In this moment, something extraordinary happened. Something awakened in the heart of the boy and he set his life mission on not only becoming a teacher, but helping others to build confidence, find happiness and achieve their own dreams and aspirations. A commitment that he’d continue over the years, no matter what obstacles, challenges or barriers were put in his way. 

Fast forward to 2021. The boy now has a degree in Education Studies, a Post Graduate Certificate of Education (qualifying as a teacher) and a Masters in Professional Development, laying to rest the perception that he simply wasn’t academic. Shortlisted as Entrepreneurs Champion at the Great British Entrepreneur Awards in both 2017 & 2018 and recognized as one of the Top 50 Business Advisors in the UK in both 2019 & 2020 by Enterprise Nation, he now specializes in Mindset coaching helping both individuals and organizations to thrive on both a personal and professional level.  

The boy’s journey led to him introducing the HUM4NS concept to some incredible entrepreneurs in 2019 as part of the NatWest Entrepreneur Accelerator. You could call it karma, fate, kismet, serendipity or the law of attraction, but it’s here where our co-founders’ worlds collided and the next phase of HUM4NS was born. 

HUM4NS at its core, is a personal and professional development tool that takes both human and organisational behaviour and culture from theory and knowledge to action and habit.

Darrell’s Story

Darrell was focussed on winning big in the agency world and had built his career up to owning an award winning agency. Then, after a change of heart, following a re-examination of heart, he realised that something was amiss.

He had been working on brands that had more to do with ending people’s lives than celebrating them, so he walked away from the opportunity to own that award winning agency. He then founded Cre8ion – a creative agency within a charity that scaled and became a separate business in 2016.

Enrolling on the Natwest Entrepreneurial Accelerator saw Darrell scale the business further. The scheme gave him the confidence to launch a software company called Di9ital and Darrell joined Olly on the HUM4Ns journey as a co-founder.

Darrell is passionate about helping people find their purpose and then helping them achieve it. He also helps people to retrieve an alignment with purpose when there is a loss of focus. He has recently written a book called ‘The Crisis Catalyst’ telling his own personal story, and helping people double down on purpose to achieve extraordinary results. 

Many of us get lost pursuing a dream and forget what it is to be human – Darrell’s job is about helping you to be happier, healthier, smarter and kinder by getting your priorities right and building a life of legacy.

HUM4NS began life as a series of talks  amongst entrepreneurs, providing them with a platform to step out from behind ‘what they do’ and venture into the ‘who I am, what holds me back and how I moved forward’. The platform created an opportunity for ordinary people to share Honest, Uplifting, Motivational, Aspirational, Nourishment for the Soul, inspiring others to take action and build towards achieving their own dreams. 

Today, HUM4NS is a movement for change that teaches us to #behumankind